However, you can get them custom made in a range of colors. To make your particular QR codes even more unique, you can also change their size and shape. When using these codes though, you need to make sure you use them in the right location. No matter what design you choose, your marketing campaign will be much less effective if people do not see your QR codes because you have placed them in a bad location. Many business owners are starting to place them in displays in their store. People can use their phones to scan the codes and receive plenty of useful information about a specific product they are thinking about buying. The easier you make it for customers to make a buying decision, the better it will be for your sales. Another common way people are starting to use QR codes is combined with business cards. After scanning a code located on a business card, the customer will not need to manually input contact information into their phone since it will be transferred automatically. QR codes are great for mobile marketing on your website. You can setup the codes to transfer prospects or customers to your website for a range of reasons. Once there, you could have them sign up for a newsletter or even receive coupons to save money the next time they patronize your business. It is also a good idea to consider linking your QR codes to social sites. You can have them scan the code to like your business on Facebook or even to check in on Foursquare. If you have a YouTube account, you could even link there. Customers would automatically be routed to your specific channel where they could watch videos providing information on your business’ products and services. If you are looking to get into mobile advertising, then consider using QR codes. They can help you market and advertise your business in many different ways.
According to experts, the year 2009 saw mobile charitable fund raising reaching $2M. A lot of non-profit foundations work with mobile giving foundations that set up campaigns using a unique keyword and common code a specified price. Either directly or with the help of sponsors, non profit promotes their cause. Today, the prominent marketing trend is undoubtedly mobile marketing. Mobile giving has become an accepted fundraising option for non-profits. Small donations of $5 and $10 are included by large subscribers to their customer’s bill for charitable causes without charging anything additional. The moment wireless operators credit funds to mobile giving foundation, it is passed on to the non profit organization. Mobiles are thus being used as a powerful platform to generate donations. All transactions on the mobile phones are highly personal in nature and provide the perfect platform for sending out donation requests and roping in new donors in the most transparent manner.
You can create a privacy issue. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. If you are honest, customers will trust you and your brand. When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Follow the formula for a long-term successful campaign to build a new one. Make sure any directions on your site are smartphone ready. It is becoming more common for people to use their mobiles to find directions. Make your business easy to find. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Include a link to the Google Maps website for accurate directions. Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.
We could literally take a walk along a busy street and when we are less than 50 meters from any Starbucks, our mobile will automatically beep and prompt us of a 50 percent discount on its new cranberry caramel flavored coffee. Thanks to the GPS in your smart phone, location based marketing has taken off in a small but successful way. Cell phone penetration is about 1 billion out of the entire Chinese population which is the greatest emerging market for mobile marketing is Asia. This is only one emerging country amongst the many, according to Wikipedia statistics, with more than 100 percent cell phone penetration per population in key countries like Saudi Arabia, Hong Kong, Russia, Argentina, Hungary, Chile, Malaysia, Brazil and the list goes on. Based on the above figures, it is not difficult to predict that mobile advertising will become a very lucrative business to embark upon. Indeed, most of these mobile marketing trends have started and some are fast developing into effective mobile marketing campaigns and more others being perfected over time. Whether you, as the innovative marketer or business owner, can capture the easy profits as first movers, is entirely up to you.