SEO or Search Engine Optimization is the process of increasing the rank of a website in the search engine results by optimizing the way the site is configured. SEO uses techniques that modify the coding of your site to improve its rank naturally in the search results, as opposed to paying for advertising or a higher position. How do Search Engines Determine Rank? Search engines use robots which download a copy of your site (called a spider) and use an algorithm based on the content and coding of your website to determine how well it will perform in the search results. The better your website performs, the higher it will rank and as a result will be viewed more often than results of a lower rank. What Determines My Website Rank? There are a large number of factors which contribute to your websites overall success. But truth be told there is no one expert that definitively tell you he knows the secret to getting you ranked high, Search engines change their algorithms several times a year to ensure quality search results and they don’t publish a manual on what works and what doesn’t.

Sign up for the comic book forum on your own time with another user name. You want to build up your company’s reputation through forums that are related to your line of business. When you post frequently in forums you begin to build up a reputation for yourself. Building up a positive relationship with your fellow forums members can establish a positive feedback towards you and your business. As we all know in this Web 2.0 world where users can interact with one another it is imperative to have positive feedback. Even one bad complaint can have irreversible negative ramifications upon your business. To avoid this be respectful to each customer and treat them as you would expect to be treated. Posting new threads and responding to questions posted by members can build up your reputation and make you an authoritative figure, assisting with your search engine marketing. Make sure your posts are relevant to the thread. Do not spam every thread trying to build up your reputation. Forums display the number of posts a member made next to the user name and avatar. The more posts shown by you, the more respected you become. Members with certain amounts of posts receive badges given out by the forums. Basically, the more you post in the forum the higher badge, deemed as credibility, you will be awarded. In essence, forums are a strong marketing place. Not only do forums benefit search engine optimization, but they also help with search engine marketing. Any webmaster should take place in some sort of forum posting, whether it be for building links or obtaining a positive reputation for your company, forums are imperative to a websites success.

Search engine optimization involves using the Internet as a marketing tool. Companies that are using the Internet to attract customers desire to optimize their exposure to potential to customers. In order to best advantage of SEO, it is recommended that you hire a professional service that can implement programs to evaluate the optimum marketing potential of the Internet. When considering hiring a company to assist you in this process it is important to understand how such services work. Search engine optimization is a method of marketing for Internet related businesses. By instituting practices that allow potential customers to locate sites or businesses that are related to the product or information they seek. Businesses gain maximum exposure to the potential customer by utilizing the best possible methods of SEO. This type of marketing works in the same manner as conventional methods. In order to get the optimal dollar for your investment dollar you must implement practices and generate the greatest amount of exposure and have the highest potential for return of the market.

This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone. If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website. The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store. If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide. Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO. There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner’s capabilities. While some want to make the issue an either/or decision it is really a both/and solution. However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.